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商品編號： 9-516-094 出版日期： 2016/05/25 作者姓名： Teixeira, Thales S.;Brown, Morgan 商品類別： Marketing 商品規格： 17p 再版日期： 2018/01/08 地域： 產業： Transportation 個案年度： 2008 - 2016
商品敘述：
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable two-sided platforms in terms of their tremendous early growth were Airbnb, Etsy and Uber. They offered short-term property rentals, handcrafted goods, and car rides, respectively. As two-sided markets grew to scale, network effects kicked in as more consumers bred more suppliers and vice versa. But how did these platforms acquire their first customers, at the time when they had so few providers? How exactly did they go about acquiring their first thousand customers?
涵蓋領域：
Accommodation;Internet marketing;Marketing strategy;Platforms;Start-ups;Startup;Web-based technologies
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